Thursday, November 5

Car commercials need to feature better dog parents

I feel like we need to talk about something major here. What is with all the car commercials lately in which humans are bad parents to dogs? There are three right now that I can cite as examples. One is a Toyota commercial, another is a Hyundai, and the third is... well, I can't remember the car, which makes it an effective commercial, too.
Regarding Toyota, this advertising angle tells me that someone in the company's marketing department thinks its adorable when parents let their dogs run away so egregiously that the parents have to DRIVE to catch them. Currently, it's a Toyota Venza and the parents having to drive around a city while their dog runs through the rain, across streets and bridges, and through traffic, before they finally stop him at what I can only imagine is a train yard. BAD PARENTING.
The second one with the car I can't remember is an SUV, in the desert apparently, and driving around all these desert corners, and near rock cliffs and over deep chasms full of desert flora. At the end of the ad, a boy gets out of the truck and runs to hug his dog, who is sitting in the dirt with a leash on. The boy asks the dog why he ran away, but I have to wonder, what was happening that the dog obviously felt it had to run so far? And who let go of the leash? And why, again, did you have to drive so far to catch your dog? BAD PARENTING.
Third is the Hyundai ad. Where the small dog exits the house via doggy door, digs holes in the grass and then buries things in these holes. The commercial really begins with the dog stealing car keys and burying them. The parents come out of the house to realize that the keys could be hidden in any of the holes in the yard. THE FRONT YARD. The parents use the digital car key on their phone to start the car and then DRIVE AWAY. These people have a doggy door out to the their front yard and then just drive away with the dog in the front yard. UNFENCED, of course. Who even are these people? Like, what the hell is going on here? Again, BAD PARENTING.
The ad with the SUV was the first that I noticed in this trend right now. Then the Venza and the Hyundai at the same time. Hey ad agencies, bad dog parents doing bad parenting is not a sound marketing strategy. Stop this now.

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