An end to the Tiger hunt!

I don't know about the rest of you, but I am so over this whole punishing Tiger Woods thing. Every day it seems that there is another article about another company cutting ties to the golfer. Today, GM announced that the company will no longer be providing free cars to Woods. This, after Accenture, Tag Heuer, and some others have cut Woods from their advertising campaigns.
And why this again? Oh yeah ... because he cheated on his wife. Wait. What? You mean he didn't kill someone? All he did was cheat on his wife? He didn't import weapons of mass destruction. He didn't try to destroy an airplane with his underwear. He didn't kick a puppy. He didn't crash into a school bus full of kids. So why, again, is he a pariah? Why, again, is he being dropped and kicked to the curb as if he did do all those much-worse things?
No one should be able to punish this guy but his wife. And certainly, no one should play a game of holier-than-thou in regards to this. Jeez, people are acting like he's the first guy to ever cheat on his wife! They're acting like he's the frickin' devil! Get over it, you crazy companies; leave the guy alone!