"Can it be small? And purple?"

There is, I'm not kidding, a tattoo shop in Phoenix giving out free Cardinals logo tattoos to the first 50 customers to walk through the shop's door every day until Super Bowl Sunday. Everyone who comes in after that can get the same tattoo for only $21. Wow. That's a deal. Of course, for the news story, they actually were able to broadcast some video of a guy getting one. It was ... sexy? It really just looked painful. Blood and all that.
You've got to appreciate all the Cardinals love going on out here right now. The team is the lead story for the news, in so many ways. They're trying to scare the little Cards fans.
1.) Be careful of the tickets you buy; beware! Dozens of people were screwed, and pissed about it, when they brought their tickets, bought off Craigslist, to the stadium gate only to discover that they were counterfeit.
2.) There is a lot of fake Cardinals gear out there; beware! Customers are already getting tapped by people faking t-shirts, hats, keychains, all that stuff. Per the NFL: People should only buy the stuff sanctioned by the NFL.
3.) Don't get too excited; beware! As almost every sports outlet (national and local) are very fond of telling anyone who will listen, the Cardinals are underdogs, and are not considered even a chance to win this game. "So don't get too psyched about them being champions, people," they seem to be saying. "You'll only be disappointed; they are, after all, the Cardinals."