Wednesday, November 18

The elusive Eggo

Via CNN ~
Leggo Your Eggo: There's a Waffle Shortage

Kellogg is rationing its Eggo products due to flooding and equipment problems at two bakeries. The shortfall could last through mid-2010
Better hoard your Eggos!
Grocery stores will be experiencing a shortage of the waffles until mid-2010 due to problems at two bakeries, a Kellogg's spokeswoman said on Wednesday.
Flooding at an Atlanta bakery during heavy rains in October forced Kellogg, which makes Eggo products, to shut down production temporarily, said company spokesman Kris Charles. Plus, equipment at Kellogg's largest waffle facility, based in Rossville, Tenn., needs extensive repairs.
"We are working around the clock to restore Eggo store inventories to normal levels as quickly as possible," Charles said in an e-mail. Remaining inventory will be rationed to stores across the country "based on historical percentage of business."
Production figures are confidential, Charles said, but Charles added that all lines are operational except for several lines at the Rossville plant.
Chad, a grocery manager at King Soopers in Denver who declined to give his last name, said his store is "seeing some shortage, but not much." A Kroger in Jackson, Miss., was also experiencing shortages, according to a manager in the frozen foods sections.
At Fairway in New York City, Eggos were in full supply, however, according to a manager at the Red Hook location.
The production problems will also affect other Eggo products, including pancakes, syrup and other breakfast food. To alert customers, Kellogg has placed a warning to customers on top of its Eggo Web site and placed notices in some grocery stores.

My Albertson's is one of those stores that has no Eggo products right now, and hasn't for several weeks. There was a time in my life when this wouldn't affect me at all, and I couldn't care less. But right now, I have a baby who likes only the Eggo blueberry waffles. Only the Eggo blueberry waffles. Regular Eggo waffles? No. Blueberry Albertson's waffles? No. Eggo blueberry pancakes? No.
ONLY Eggo blueberry waffles.
Mom just bought two boxes of Eggo blueberry waffles for us, because her store had plenty. (Of course, in California! They have everything there!) So beginning next week, we'll have the elusive waffles in our freezer again. And then we'll be able to get back to life as usual.

No comments: