I am thoroughly enjoying the ALS ice bucket challenge videos. The challenge itself is promoted by the ALS Association. Amyotrophic lateral sclerosis (ALS) is often referred to as "Lou Gehrig's Disease." It's a progressive neurodegenerative disease that affects nerve cells in the brain and the spinal cord. The idea behind the challenge is, to my understanding, that a person challenges people they know to either donate money to the cause, or to dump a bucket of ice water on their head, and record it and post it, to help raise awareness of the disease. From what I've been able to tell, most people are doing the challenge, because it's fun and really cold, and then donating money as well. This is super fun for me, the entertainment junkie, because I get to see all kinds of celebrities and personalities get water dumped on them by their own hand, or someone else's. Most have made this incredibly entertaining. And the videos just keep coming. Every day, someone awesome on my Twitter and Facebook feed have posted a video, and they're fabulous.
Whoever came up with this is brilliant, in a thousand different ways. People love nothing more than being dared to complete a task, and then to be able to post video of themselves doing it. The fact that this challenge has raised millions of dollars for the cause is incredible gravy.
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